We are looking for a sharp, insight-led thinker to join our Strategic Planning unit. The ideal candidate brings curiosity, strategic thinking, and a passion for understanding people, platforms, and performance. In this role, you’ll be hands-on with research, insight development, media planning, and integrated strategy — helping shape strategies across creative, media, content, and PR teams.

If you are passionate about turning insights into ideas and connecting dots across insights, messaging, media, and impact — we’d love to hear from you.

Key Responsibilities:

• Conduct research to uncover insights into consumer behavior, media habits, market trends, and cultural shifts.
• Translate business objectives into communication goals.
• Support the development of integrated, multi-platform campaigns and communication strategies.
• Contribute to media planning — including channel strategy, audience targeting, platform selection, and performance insights.
• Frame strategic media opportunities by understanding where a brand can show up meaningfully across channels and identifying optimization opportunities across the funnel.
• Collaborate with media, content, and creative teams to ensure strategic consistency across all touchpoints.
• Communicate strategic plans and insights to internal and client-facing stakeholders.
• Contribute to iterative strategic reviews, helping clients optimize based on evolving insights and performance.
• Utilize research and analytics tools to uncover insights, interpret data, turn data into recommendations, and inform strategic direction.
• Support business development by shaping strategic, insight-driven positioning of the agency’s offerings.

Key qualifications:

• Bachelor’s degree in Advertising, Marketing, Journalism, Communications, or a related field.
• Strong research and analytical skills, both quantitative and qualitative.
• Interest in media strategy and channel planning — ideally with some exposure to digital platforms (Google, Meta, TikTok, Programmatic, etc.).
• Familiarity with paid media tools, dashboards, or ad managers is a plus.
• Excellent communication, storytelling, and presentation abilities.
• Agility in working style – comfortable working in a fast-paced environment and collaborating across creative, media, content and PR teams.